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Work with Poses

Poses shape how your product is seen. The right pose can show fit, fabric, movement, and mood. The wrong pose can hide details or feel out of place. This guide shows how to access and use the Poses section, choose poses for images and videos, and use poses to improve engagement and conversions.

Use Cases​

Showcasing a summer dress

Imagine you’re promoting a flowy summer dress. Choosing a static pose with arms slightly open can highlight how the fabric moves and falls naturally. Adding a walking pose can make the dress feel dynamic and “alive,” showing customers how it looks in real-life movement. This combination helps shoppers picture themselves wearing the dress on a sunny day, making the product more appealing.

Highlighting activewear

For sportswear or fitness apparel, poses that capture motion—like stretching, jogging, or mid-workout gestures—are essential. These poses communicate flexibility and comfort, while also inspiring an active lifestyle. Customers can better connect the product to their own fitness routines, boosting both relatability and trust in product performance.

Access the Poses section​

To start create poses:

  1. Click AI Studio tab.

  2. Select Create New to start a new Image.

  3. Proceed through the product details and model selection steps until you reach the Poses step.

Note

Note that choosing a model is mandatory to be able to choose a pose.

  1. Open All categories to filter pose styles. Pick a category that fits the product:

  • Athleisure – Good for sporty, active motion. Use this for campaigns highlighting fitness, yoga, running, or any lifestyle that emphasizes movement and comfort. Models can be in dynamic poses like stretching, jogging, or mid-action to convey energy.

  • Casual wear – Ideal for everyday, relaxed poses. Perfect for promoting clothing for daily activities such as running errands, meeting friends, or lounging. Models should appear natural and approachable, creating a relatable connection with the audience.

  • Formal wear – Best for composed, elegant stances. Use this for office attire, business events, or sophisticated occasions. Models should stand or sit gracefully, projecting confidence, professionalism, and refinement.

  • Partywear – Ideal for energetic and dynamic movement. Designed for festive, nightlife, or social-event collections. Models can be dancing, laughing, or in mid-action poses that convey fun and excitement.

  • Streetwear – Perfect for expressive, fashion-forward poses. Ideal for urban, edgy, or trend-focused collections. Models should show attitude, movement, or casual confidence to match the street-style vibe.

  • Swimwear – Suitable for open, comfortable stances. Use for beachwear, poolside, or resort campaigns. Models should appear relaxed, confident, and natural, emphasizing comfort and lifestyle appeal.

  1. Select up to five poses to generate variations. You can choose a mix of poses that highlight different angles and movements of your product, giving customers a complete view.
Info

You can select How it works at the top of the page to see an example of how poses work.

  1. Optional: Use Keep input poses if you uploaded a photo and want to preserve the original pose while changing the model. This keeps the pose as it is, but allows the AI to modify the model. You can select more than one pose, keeping the original pose and also poses from our catalog.
  1. Click Next to continue.
  1. Select Create Images to preview your work and review the applied poses.

Poses for Videos​

When creating videos, poses are selected in the Shot section. You can focus on small sequences or transitions, such as walking, turning, or gesturing, that highlight movement, fabric flow, and fit.

Unlike images, which rely on a single static pose, video poses should convey how the product behaves in motion, giving viewers a realistic sense of its comfort, flexibility, and style. You can add details or specific instructions to guide the movement and poses in your videos.

With this tool, you can confidently work with poses to bring more variety and personality to your creations

See more​

To complement your understanding, view the following pages: