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Choose Models and Ethnicity

Selecting the right model is crucial for creating visuals that resonate with your audience. The models you choose shape how customers perceive your brand, helping them relate to the product and imagine using it. Representation and inclusion are not only social values but also effective marketing tools that build trust, relatability, and purchase intent, especially in fashion and e-commerce.

This approach also enables A/B testing across different ethnicities, age ranges, and styles, allowing you to see which combinations drive the most engagement and conversions. Experimenting with diverse models ensures your campaigns remain inclusive, relatable, and adaptable to different markets.

Use Cases​

Global Campaigns

Imagine you are launching a new summer collection for a global fashion brand. Your goal is to promote the same products across three regions: North America, Europe, and Asia. By selecting models of diverse ethnicities, you ensure that your campaigns feel inclusive and relatable in each market. For example, you might choose an asian model for ads targeting Tokyo, a black model for campaigns in New York, and a caucasian model for promotions in Paris.

Professional Audiences

Suppose you are preparing a campaign for a luxury office-wear collection. To appeal to professionals, you can select models in the 30–40 age range with polished, confident expressions. This makes the visuals feel more authentic to your target audience and positions your brand as sophisticated and trustworthy. At the same time, you can test younger models in the 20–25 range to attract early-career professionals, allowing you to compare engagement across different demographics.

Customize Your Model​

To customize your model:

  1. Start creating your image or video and proceed through the steps until you reach the Model section.

  2. Choose between Male or Female.

  1. Select All ethnicities to choose the desired ethnicity. Choose the ethnicity that best matches the target audience, culture, character, or country you are representing to create a more authentic and accurate look.

    • White

    • European

    • American

    • East Asian

    • Middle Eastern

    • Latin

    • Indian

  2. Click to select a specific model.

Tip

Below each model, you will see an age range that represents the demographic the model is designed to reflect. This helps you select models that best match your target audience, ensuring your content feels relatable and authentic.

For example, if you're promoting activewear for young adults, you might choose a model in the 18–25 range, while for professional attire, a 30–40 range might be more effective. Selecting the right age group strengthens the connection between your product and the audience you want to reach.

  1. Click Next to continue to the creation process.

See more​

To complement your understanding, view the following pages: